Jacky is a co-founder of ScaleUp Dental, a dental marketing agency working with practices across Canada and the United States.
He writes here about what the agency measures: Canadian dental search demand, where AI Overviews appear, what actually predicts organic traffic for a clinic, and which parts of a marketing budget reliably produce booked appointments.
The research referenced in these articles — 213 Canadian dental clinics, 100 dental keywords and 195 clinic websites — is ScaleUp Dental original research.
Background
- Co-Founder, ScaleUp Dental
- Writes the Canadian dental search research published on this site
Articles by Jacky
Google Business Profile for Dentists: The Fields Clinics Leave Empty
The map pack sits above every organic result, and most of what decides it is a profile nobody finished. The twelve fields that matter, what reviews actually signal, and why mass location pages backfire.
Invisalign Marketing: Patients Compare Before They Price
Canadian aligner searches split almost evenly between cost and comparison questions, and both sit at keyword difficulty 0. Which pages to build, what to publish about price, and the trademark rule most clinics miss.
Dental Implant Marketing: The Keywords Most Clinics Miss
Cost questions drive implant demand in Canada, and almost nobody is competing for them. Real search data on which implant keywords to build pages for, and what an implant page has to answer.
AI Dental Marketing vs a Dental Marketing Agency: What Each Does Well
An honest comparison of AI marketing tools and dental marketing agencies: what each does well, where each falls short, and how most practices combine them.
A Dental Marketing Plan for Practices Without a Marketing Team
How a small dental practice can market itself without hiring: what AI and automation should handle, what specialists should handle, what the owner must keep, and a one-hour weekly routine.
Dental Lead Follow-Up: How to Respond Fast Without Losing Patient Trust
A practical follow-up system for dental forms, missed calls, chat, and booking requests: what to automate, when staff must take over, and what to measure.
The Dental Patient Journey: 6 Stages From First Click to the Chair
Map the dental patient journey from search to inquiry, follow-up, booking, appointment reminders, and recall, so you can see exactly where patients are lost and what to fix first.
AI Patient Reactivation: Turn Your Dental Database Into $30K/Month
Your most profitable patients are already in your database. Here's how AI reactivation turns 1,800 inactive records into $30K of monthly production.
The Hidden $50K Monthly Leak in Most Dental Practices (2026 Analysis)
Most dental clinics lose $30K to $50K per month to revenue leaks they never measure. Here are the four biggest leaks and how AI plugs them.
What Is Dental SEO? A Clear Definition for Clinic Owners
A plain-language definition of dental SEO: local search, Google Business Profile, service pages, and how visibility becomes tracked patient inquiries.
How to Choose a Dental SEO or Marketing Company in Canada
Seven questions that separate dental marketing companies doing real work from those selling backlink packages, plus what to check in a full-service agency, with data from 213 Canadian dental clinics.
How to Choose a Dental Google Ads Agency
Real Canadian dental CPCs, the questions that separate a managed account from a set-and-forget one, and why the cheapest clicks are usually the wrong ones.
Dental Marketing Strategies That Grow Practices
Practical dental practice marketing strategies: local SEO, ads, website conversion, reviews, and tracking—connected into one patient acquisition system.
How to Attract New Patients to Your Dental Practice
How clinics attract new dental patients from Google: map visibility, conversion paths, reviews, optional ads, and measurement that proves what works.
How to Get More Dental Patients from Google
A practical guide for Canadian clinic owners: local SEO, Google Ads, reviews, and conversion paths that turn search into tracked patient inquiries.
Dental SEO vs Google Ads: Which Is Better?
When to invest in organic visibility, when to add paid search, and how to connect both to calls and booking requests.
How Much Should a Dental Clinic Spend on Google Ads?
Budget frameworks, tracking requirements, and how to evaluate cost per qualified call instead of clicks alone.
What Dental Clinics Should Know About CDCP-Related Searches
Why CDCP search demand is rising, how to publish compliant pages, and what to connect to forms and local SEO.
Why Your Dental Website Is Not Converting Visitors
Common conversion leaks — mobile UX, weak CTAs, missing trust signals, and slow pages — and how to fix them.
How Call Tracking Helps Dental Clinics Measure ROI
Why phone calls still drive dental growth and how attribution reveals missed opportunities and wasted ad spend.
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