Starter Visibility is $400 per month, Dental Website Setup is $1,250 one-time with a year of hosting included, Patient Growth is $2,000 per month and Practice Scale is $3,500 per month. The two recurring plans both include AI search optimization. Those rates are founding client pricing: the first three practices we take on lock them for as long as they stay, and they rise afterwards. Applicable taxes and separately listed third-party costs are additional.
Our offers follow a stage-based growth path — clearer than a simple pricing table because it matches where your clinic is today and where you want to go next.
Stage 1: Get Found
Starter Visibility Plan
Regular price$500/month
Current offer
$400/month
Low-risk entry for clinics that need Google visibility foundations.
Google Business Profile, local SEO foundation, review guidance, and basic visibility reporting.
- Google Business Profile optimization
- Local SEO foundation
- Review growth guidance
- Basic visibility reporting
- Monthly recommendations
Stage 2: Build the Foundation
Dental Website Setup
$1,250one-time
Professional, mobile-friendly, SEO-ready website with conversion elements — and a full year of hosting included.
Service pages, booking buttons, forms, analytics, and a credible online foundation you own.
- Mobile-friendly dental website design
- One year of hosting included, no hidden fee
- Core service pages
- Call & booking buttons
- Secure form integration
- GA4 & Search Console setup
- The site and the accounts stay yours if you leave
Stage 3: Generate Inquiries
Patient Growth Plan
$2,000/month
Core recurring plan for SEO, AI search optimization, ads, reviews, booking support, and tracking.
Predictable patient inquiry growth across both search and AI-generated answers.
- Dental SEO & content
- AI search optimization (GEO) — answer-ready pages & FAQ schema
- AI crawler access & entity data
- Google Ads management
- Review workflow support
- Booking & form tracking
- Monthly growth review
Stage 4: Scale with Data
Practice Scale Plan
$3,500/month
Full-system marketing across search, AI answers, and AI ad platforms, with advanced tracking and strategy.
Bonus includedFREE Dental Website Setup$1,250 one-time valueIncluded at no additional charge when you start directly with Practice Scale, hosting year included.
Multi-location or high-growth clinics needing the complete system and attribution.
- Dental Website Setup included ($1,250 value, hosting year included)
- Everything in Patient Growth
- AI search optimization (GEO) at full site scope
- Citation monitoring across AI assistants
- AI ad platform management (ChatGPT Ads) where targeting fits your catchment
- Advanced call tracking & attribution
- Online booking integration
- Marketing automation support
- Executive dashboard reporting
- Dedicated monthly strategy
Pricing boundaries
- Dental Website Setup is included at no additional charge when a clinic starts directly with the Practice Scale Plan. Custom development beyond the standard setup is quoted separately.
- Advertising spend, third-party software fees, hosting, domain costs, photography, and video are quoted separately unless explicitly included in the agreement. This includes media spend on AI ad platforms, which is paid to the platform rather than to us.
- AI search optimization is included in the Patient Growth and Practice Scale plans rather than priced separately. AI ad platform management is included in Practice Scale and is activated when the platform can target your catchment — see our position on ChatGPT ads.
- Prices are listed in Canadian dollars and applicable taxes are additional.
Plan FAQ
How much do ScaleUp Dental marketing plans cost?
Is Dental Website Setup included with the Practice Scale Plan?
Yes. Clinics that start directly with the Practice Scale Plan receive the standard Dental Website Setup, a $1,250 value including the first year of hosting, at no additional charge. Custom development beyond the standard setup is quoted separately.
Which dental marketing plan should my clinic choose?
Starter Visibility fits clinics building local search foundations. Dental Website Setup fits clinics needing a conversion-ready site. Patient Growth connects SEO, ads, reviews, and tracking. Practice Scale is designed for clinics that want the complete system, advanced attribution, and the included website setup.
Is Google Ads spend included in the monthly plan price?
No. Google Ads spend is paid separately to Google. Third-party software, hosting, domain costs, and custom development are also separate unless explicitly included in your agreement.
Is AI search optimization (GEO) included in the plans?
Yes, in Patient Growth and Practice Scale. It is not sold separately. We fold it in because it targets queries ordinary local SEO does not reach — in our 100-keyword Canadian sample, 94% of cost questions and 92% of treatment comparison questions returned a Google AI Overview, while only 10% of city searches did. Patient Growth covers answer-ready pages, FAQ schema, crawler access and entity data. Practice Scale extends that to full site scope with citation monitoring.
What does AI ad platform management in Practice Scale cover?
Setup and management of advertising inside AI assistants, currently ChatGPT Ads, activated when the platform can actually reach your patients. As of October 2026 ChatGPT targets by country only in Canada, which suits a multi-location group with national reach but wastes money for a single location. For single-site clinics the plan covers the quarterly platform watch and we switch campaigns on when sub-national targeting arrives. Media spend is paid to the platform separately.
Are the listed prices in Canadian dollars?
Yes. All listed plan prices are in Canadian dollars, and applicable taxes are additional.
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We help dental clinics turn Google traffic into tracked patient appointments.